{"id":8803,"date":"2025-04-01T17:22:21","date_gmt":"2025-04-01T15:22:21","guid":{"rendered":"https:\/\/www.italyinnovazioni.com\/protecting-innovation-and-creating-corporate-value\/"},"modified":"2025-04-03T09:56:20","modified_gmt":"2025-04-03T07:56:20","slug":"protecting-innovation-and-creating-corporate-value","status":"publish","type":"post","link":"https:\/\/www.italyinnovazioni.com\/en\/protecting-innovation-and-creating-corporate-value\/","title":{"rendered":"Protecting Innovation and Creating Corporate Value."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8803\" class=\"elementor elementor-8803 elementor-8787\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b62868d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b62868d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b628fd4\" data-id=\"b628fd4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b629459 elementor-widget elementor-widget-text-editor\" data-id=\"b629459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div class=\"the-content\">\n<p class=\"s4\"><span class=\"s5\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8788 size-large\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale-1024x576.jpg 1024w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale-300x169.jpg 300w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale-768x432.jpg 768w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale-900x506.jpg 900w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2025\/04\/1-Proteggere-lInnovazione-e-Creare-Valore-Aziendale.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>In an increasingly competitive and globalized economic environment, <strong>the <\/strong><\/span><strong><span class=\"s6\">intellectual property plays a central role<\/span><\/strong><span class=\"s5\"> for companies that wish to distinguish themselves and <\/span><strong><span class=\"s6\">protect their know-how<\/span><\/strong><span class=\"s5\">. Patents, in particular, are an essential tool for protecting inventions, ensuring competitive advantage and generating economic value.  <\/span><strong><span class=\"s6\">Investing in the protection of intellectual property<\/span><\/strong><span class=\"s5\"> means not only defending one&#8217;s ideas, but also strengthening one&#8217;s market position, attracting investment and stimulating continuous innovation.<\/span><\/p>\n<h3 class=\"s4\"><span class=\"s6\">Patents and Competitive Advantage<\/span><\/h3>\n<p class=\"s4\"><span class=\"s5\">A patent is not simply a title to an invention, but a <\/span><strong><span class=\"s6\">strategic asset that can determine the success of a company<\/span><\/strong><span class=\"s5\">. Protecting an innovation through a patent makes it possible not only to protect an invention by preventing its use by third parties, but also to  <\/span><strong><span class=\"s6\">To reduce the risk of imitation or undue exploitation<\/span><\/strong><span class=\"s5\"><strong>.<\/strong> Patent protection is a strategic asset that can increase the value of the company, making it more attractive to investors and potential business partners.<\/span><\/p>\n<p class=\"s4\"><span class=\"s5\">Patents also enable companies to consolidate their <\/span><strong><span class=\"s6\">leadership position in a specific field<\/span><\/strong><span class=\"s5\">, setting itself as a benchmark for innovation. With the protection of intellectual property, companies can have more  <\/span><strong><span class=\"s6\">security in investing <\/span><\/strong><span class=\"s5\">in research and <\/span><a href=\"https:\/\/www.italyinnovazioni.com\/en\/about-us\/\"><span class=\"s7\">development<\/span><\/a><span class=\"s5\">, knowing that the results obtained will be safeguarded against misappropriation by competitors.<\/span><\/p>\n<p class=\"s4\"><span class=\"s5\">In addition, patents can generate <\/span><strong><span class=\"s6\">new business opportunities<\/span><\/strong><span class=\"s5\">  through licensing agreements or technology transfer, creating additional sources of income and expanding business development opportunities. Companies that effectively exploit their patents can turn them into  <\/span><strong><span class=\"s6\">tools for growth<\/span><\/strong><span class=\"s5\">, both through direct monetization and through access to new markets and strategic partnerships.<\/span><\/p>\n<p class=\"s4\"><span class=\"s5\">Despite these advantages, <\/span><strong><span class=\"s6\">many companies do not have an adequate strategy<\/span><\/strong><span class=\"s5\">  for intellectual property management or underestimate the importance of patent protection, exposing themselves to risks of loss of competitiveness and appropriation by competitors. In the absence of a sound protection strategy, an innovation can be easily copied, drastically reducing the competitive advantage of the company that developed it.<\/span><\/p>\n<h3 class=\"s4\"><span class=\"s6\">The Importance of Specialized Intellectual Property Consulting<\/span><\/h3>\n<p class=\"s4\"><strong><span class=\"s6\">Addressing the patenting process requires specific skills and strategic vision  <\/span><\/strong><span class=\"s5\">that goes beyond simply filing a patent application. Qualified professional support enables companies to:<\/span><\/p>\n<div class=\"s9\"><span class=\"s8\">&#8211; <\/span><strong><span class=\"s6\">Properly assess the patentability of an invention.<\/span><\/strong><span class=\"s5\">, analyzing regulatory requirements and the market environment to determine whether an idea can actually be protected and what the chances of success are.<\/span><\/div>\n<div class=\"s9\"><span class=\"s8\">&#8211; <\/span><strong><span class=\"s6\">Define a customized protection strategy<\/span><\/strong><span class=\"s5\">, in line with company goals and growth prospects. A well-structured strategy takes into account target markets, potential applications of the invention, and opportunities for commercial exploitation.<\/span><\/div>\n<div class=\"s9\"><span class=\"s8\">&#8211; <\/span><strong><span class=\"s6\">Monitoring the state of competition.<\/span><\/strong><span class=\"s5\">, identifying any risks of intellectual property infringement and preventing litigation that could jeopardize the company&#8217;s soundness.<\/span><\/div>\n<div class=\"s9\"><span class=\"s8\">&#8211; <\/span><strong><span class=\"s6\">Optimize the economic value of patents<\/span><\/strong><span class=\"s5\">, through licensing, partnership or commercial enhancement strategies. A well-managed patent can turn into a source of income and a means of strengthening relationships with other market players.<\/span><\/div>\n<p class=\"s4\"><strong><span class=\"s6\">Integrating intellectual property management into business strategies<\/span><\/strong><span class=\"s5\">  enables them to protect their R&amp;D investments and fully exploit the economic potential of their innovations. A  <\/span><strong><span class=\"s6\">structured approach to patent protection<\/span><\/strong><span class=\"s5\"> helps companies prevent critical issues and seize new opportunities for growth in their industry.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6296c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6296c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b629b4d\" data-id=\"b629b4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b62a169\" data-id=\"b62a169\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b62a4bb elementor-widget elementor-widget-text-editor\" data-id=\"b62a4bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62a89e elementor-widget elementor-widget-stm_spacing\" data-id=\"b62a89e\" data-element_type=\"widget\" data-widget_type=\"stm_spacing.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"stm-spacing\" id=\"stm-spacing-6a21d9d46b89b\"><\/div>\n<script>\n    (function($){\n        \"use strict\";\n        var spacingID = 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(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/protecting-innovation-and-creating-corporate-value\/\" >\n\t\t\t\tProtecting Innovation and Creating Corporate Value.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/protecting-innovation-and-creating-corporate-value\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8506 post type-post status-publish format-standard has-post-thumbnail hentry category-news-en\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.italyinnovazioni.com\/en\/italy-innovazioni-s-p-a-announces-an-amazon-supported-joint-venture-with-jiangsu-shushi-technology-ltd\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2020\/11\/136933.t.W300.H188.M4.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/italy-innovazioni-s-p-a-announces-an-amazon-supported-joint-venture-with-jiangsu-shushi-technology-ltd\/\" >\n\t\t\t\tItaly Innovazioni S.p.A. announces an Amazon-supported joint venture with Jiangsu Shushi Technology Ltd.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/italy-innovazioni-s-p-a-announces-an-amazon-supported-joint-venture-with-jiangsu-shushi-technology-ltd\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8508 post type-post status-publish format-standard has-post-thumbnail hentry category-news-en\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.italyinnovazioni.com\/en\/milano-finanza-talks-about-italy-innovations\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"159\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190917_Amazon-300x159.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190917_Amazon-300x159.jpg 300w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190917_Amazon-768x407.jpg 768w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190917_Amazon.jpg 848w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/milano-finanza-talks-about-italy-innovations\/\" >\n\t\t\t\tMilano Finanza talks about Italy Innovations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/milano-finanza-talks-about-italy-innovations\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8510 post type-post status-publish format-standard has-post-thumbnail hentry category-news-en\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.italyinnovazioni.com\/en\/a-global-partnership-with-a-major-odm-on-the-horizon-for-italy-innovations\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/IMG-7483-535x355-1-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/IMG-7483-535x355-1-300x199.jpg 300w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/IMG-7483-535x355-1.jpg 535w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/a-global-partnership-with-a-major-odm-on-the-horizon-for-italy-innovations\/\" >\n\t\t\t\tA global partnership with a major ODM on the horizon for Italy Innovations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/a-global-partnership-with-a-major-odm-on-the-horizon-for-italy-innovations\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8512 post type-post status-publish format-standard has-post-thumbnail hentry category-news-en\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.italyinnovazioni.com\/en\/hey-hide-put-on-some-music\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/181127_CES-1-535x355-1-300x199.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/181127_CES-1-535x355-1-300x199.jpg 300w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/181127_CES-1-535x355-1.jpg 535w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/hey-hide-put-on-some-music\/\" >\n\t\t\t\t&#8216;Hey Hide, put on some music!&#8217;\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/hey-hide-put-on-some-music\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8514 post type-post status-publish format-standard has-post-thumbnail hentry category-news-en\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.italyinnovazioni.com\/en\/press-releases\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"159\" src=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190120_ItalyInnovazioni@Euronext-300x159.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190120_ItalyInnovazioni@Euronext-300x159.jpg 300w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190120_ItalyInnovazioni@Euronext-768x407.jpg 768w, https:\/\/www.italyinnovazioni.com\/wp-content\/uploads\/2022\/09\/190120_ItalyInnovazioni@Euronext.jpg 848w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.italyinnovazioni.com\/en\/press-releases\/\" >\n\t\t\t\tPress releases\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.italyinnovazioni.com\/en\/press-releases\/\" >\n\t\t\t\tRead More \"\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In an increasingly competitive and globalized economic environment, intellectual property plays a central role for companies wishing to distinguish themselves and protect their know-how<\/p>\n","protected":false},"author":2,"featured_media":8789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-8803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/posts\/8803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/comments?post=8803"}],"version-history":[{"count":9,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/posts\/8803\/revisions"}],"predecessor-version":[{"id":8821,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/posts\/8803\/revisions\/8821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/media\/8789"}],"wp:attachment":[{"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/media?parent=8803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/categories?post=8803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.italyinnovazioni.com\/en\/wp-json\/wp\/v2\/tags?post=8803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}